Running a Successful Health Blog


You can’t mistake it – Instagram is a giant when it comes to social media. If you are new to the platform, Instagram is a mobile application that allows you to share images with friends, colleagues and even strangers.

Health and wellness issues are some of the top topics to blog about. You must be interested in the topic or have a passion for it in order to blog about it. Before you can start blogging about a specific topic in the health niche, you need to understand all the aspects.

Get a Niche

A niche is a specific area of a wide topic. Health and wellness niche has numerous niches, and you need to choose a niche to write about. Some of the niches include back pain, healthy living, weight loss, fitness and training and many more. However, the niches aren’t clear cut and some overlap.

Why Do You Want to Write the Blog?

If you don’t own a blog yet, you need to know why you are starting the blog in the first place. The reason might be the need to share information that you have with other people, or just to make money.

The main aim of starting the blog dictates how you write. You can write your content in form of tips, stories or scientific content. Either way, you need to adopt a tone of writing to the blog type. You can adopt a personal or professional tone.

Choosing the Niche

Once you decide on the writing style, it is time to define a niche. This is necessary so that you know what you want to write about. Defining your niche helps you come up with keywords to use in your articles.

The process of defining a niche starts from narrowing down a broader niche. For instance, if you want to write about health, you can narrow down to back pain, and then lower back pain. After you identify several niches, go ahead to identify popular niches. Choosing a popular niche makes it easy for you to get followers. You can also go for a niche that has scanty information so that you build authority quickly.

What Skills Do You Need

To run a successful blog and market it on Instagram, you need to do several things. First, you need to be good at research. Your audience on Instagram is looking for facts and information that has been researched extensively.

You need to meet the expectations of your audience by providing answers to any questions they have in their mind.

Get Followers

If you plan to grow an audience, you need to get enough followers to your page. Getting followers is not as easy as you think, and the ones that follow you organically might be hard to retain. Check out Free Your Spine to understand the best way to get followers for your Instagram page.


The path to Instagram glory is tough as a blogger, but if you love what you do and you have the perfect strategy, your efforts pay off.